Customer hungry manufacturers and online retailers are offering
Internet coupons to consumers free for printing. There are
several websites that amass these coupons into clearing houses
where the Internet user can browse through categories and print
up savings for him on nearly all brands and all types of
consumer goods. Just a quick search on any browser will bring
scores of coupon offers. Some websites have mini search engines
that allow the user to enter exactly what brand or type of item
he is seeking and then perform a search. The website will direct
him to a source for coupons on exactly this product and some
websites will bring a printable coupon directly to the screen
for immediate use.
With all user-friendly atmosphere Internet coupons, why are
they listed on EBAY of resale by auction? Coupons are designed
to be given away for free, why bid on them?
It doesn’t make sense at first glance to go to all the trouble
to register, log in search and bid on a free item like an
Internet coupon when it is so easy to get them in the first
place. Nevertheless, there are multiple auctions for Internet
coupons under the heading of “certificates”. Why bother? Is it
that people are just so taken with EBAY and other auction sites
and really enjoy the thrill and competition of an online
auction? At this level, probably, not. It isn’t much of an
auction and the competition can’t be too much of a thrill when
most coupons sell for around a dollar. More likely, it is the
selection of Internet coupons that is being offered on EBAY that
is the cause of the appeal. These are not “cents off”
manufacturers’ coupons on grocery items.
The coupons listed on EBAY are more upscale or for more
expensive purchases such as computers and related products,
electronics and for retailers like Gymboree. The coupons are
offered for price you must haves items and they are for
significant price reductions. The average coupon for sale on
EBAY is for $50 of a purchase or it may be a collection of $10
off coupons at a single retailer. Other Internet coupons offered
at auction are for 25 to 30% of purchases at online retailers
like Office Max and Circuit City. But by far the largest
category on Internet coupons on sale at EBAY is for high-end
children’s products like Gymboree and Jack n Jill where devoted
Internet savvy Grannies are shopping for the perfect gift.
(Let’s face it, most parents settle for Target for kid’s clothes
and Toys R US for playthings).
It is fairly obvious that it is worth it to the buying to take
the time to bid on and purchase an Internet coupon for $50 off
purchase of an item he is planning to buy. Even after paying $1
purchase price and up to $4 shipping, the consumer is going to
save nearly $59. But how can such small transactions as a dollar
plus fees to EBAY result in much of an income for the seller?
The answer, as in most sales related things is volume. Internet
coupons are offered by sellers who have lots of hundreds of
these coupons.
About the Author: James Brown writes about
http://www.luxuryhomeremodel.com/
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